Grammarly is the internet’s favorite spelling and grammar checker. I joined as the Email Marketing Manager responsible for sending nearly 1 billion emails per month. While on the team, my role was directly responsible for the following:
- Developed and managed email marketing calendar including promotions, lifecycle, and customer experience
- Performed weekly/daily analysis of email campaigns to measure performance and find opportunities to optimize
- Wrote original, highly engaging copy; project manage design and advanced coding requirements
- Created compelling, personalized content for email that helped contribute to a subscriber base increase of over 30%
- Utilized creative copywriting skills to drive user engagement and promote product adoption
- Co-created the award-winning “Your Year with Grammarly” email which utilized live, aggregated data points to showcase user activity with the product
- Emails have been featured on Really Good Emails, Vero, and Salesforce Marketing Cloud blogs
EXAMPLES OF WORK
How Grammarly Built an Email Product Users Love – Vero
Your Week With Grammarly, Activity Badge Emails, Year in Review – ReallyGoodEmails