HADIYAH DACHÉ

Marketing Executive, Creative Business Strategist, Health & Wellness Influencer

v.1

Tag: Copywriting

  • Growth Consultant | Various

    As I embarked on a new educational journey, I worked as a consultant to better accommodate my school schedule. It was during this time that I consulted with DTC startups Nuts.com, Touch of Modern; and Stanford University’s Graduate School of Business.

    • Developed CRM strategy for Executive Education programs, Customer Retention, and New Customer Acquisition
    • Provided data-informed email marketing and in-app communications opportunities through creative strategy
    • Built aggregated dashboards to track campaign and revenue performance
    • Optimized existing landing pages for lead growth and set up email verification on all forms
    • Provided design, copywriting, and development on template system for all communications
    • Managed nearly 1 billion monthly sends
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  • Grammarly | Email Marketing Manager

    Grammarly is the internet’s favorite spelling and grammar checker. I joined as the Email Marketing Manager responsible for sending nearly 1 billion emails per month. While on the team, my role was directly responsible for the following:

    • Developed and managed email marketing calendar including promotions, lifecycle, and customer experience
    • Performed weekly/daily analysis of email campaigns to measure performance and find opportunities to optimize
    • Wrote original, highly engaging copy; project manage design and advanced coding requirements
    • Created compelling, personalized content for email that helped contribute to a subscriber base increase of over 30%
    • Utilized creative copywriting skills to drive user engagement and promote product adoption
    • Co-created the award-winning “Your Year with Grammarly” email which utilized live, aggregated data points to showcase user activity with the product
    • Emails have been featured on Really Good Emails, Vero, and Salesforce Marketing Cloud blogs

    EXAMPLES OF WORK

    How Grammarly Built an Email Product Users Love – Vero

    Your Week With Grammarly, Activity Badge Emails, Year in Review – ReallyGoodEmails

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  • Ipsy | Marketing Assistant (Contract)

    Ipsy is a beauty subscription site co-founded by Michelle Phan, one of the first beauty YouTubers. As a contractor, I assisted with marketing research and general support for the inaugural Generation Beauty—a conference for beauty enthusiasts.

    • Enhanced brand communication by crafting targeted copy for various channels
    • Created FAQ for customer support portals, emails, and social media
    • Completed market analysis on North American beauty trends and influencer outreach
    • Established rapport with high volume beauty bloggers/vloggers to increase brand reach 
    • Compiled pre/post-conference launch decks and marketing data reports for event sponsors
    • Wrote copy for press materials surrounding the event and general content creation
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