Tag: Data Analysis

• Growth Consultant | Various

  As I embarked on a new educational journey, I worked as a consultant to better accommodate my school schedule. It was during this time that I consulted with DTC startups Nuts.com, Touch of Modern; and Stanford University’s Graduate School of Business.

  • Developed CRM strategy for Executive Education programs, Customer Retention, and New Customer Acquisition
  • Provided data-informed email marketing and in-app communications opportunities through creative strategy
  • Built aggregated dashboards to track campaign and revenue performance
  • Optimized existing landing pages for lead growth and set up email verification on all forms
  • Provided design, copywriting, and development on template system for all communications
  • Managed nearly 1 billion monthly sends

  April 2, 2024

  Experience

  Copywriting, Data Analysis, Design, Email Marketing, HTML/CSS, SQL, Strategy

• Ipsy | Marketing Assistant (Contract)

  Ipsy is a beauty subscription site co-founded by Michelle Phan, one of the first beauty YouTubers. As a contractor, I assisted with marketing research and general support for the inaugural Generation Beauty—a conference for beauty enthusiasts.

  • Enhanced brand communication by crafting targeted copy for various channels
  • Created FAQ for customer support portals, emails, and social media
  • Completed market analysis on North American beauty trends and influencer outreach
  • Established rapport with high volume beauty bloggers/vloggers to increase brand reach 
  • Compiled pre/post-conference launch decks and marketing data reports for event sponsors
  • Wrote copy for press materials surrounding the event and general content creation

  March 25, 2024

  Experience

  Copywriting, Data Analysis, Experience, Market Research, Marketing