HADIYAH DACHÉ

Marketing Executive, Creative Business Strategist, Health & Wellness Influencer

v.1

Tag: Email Marketing

  • Regalix | Senior Director, Marketing

    Initially joined Regalix to assist with their small business division and was promoted to Business Development Lead and, eventually, Senior Director of internal creative services. Primary clients included: VMware, Dell, and PureStorage.

    • Managed internal creative team of 20 across three offices (Palo Alto, CA; Warsaw, POL; Bangalore, IND)
    • Oversaw development of custom tech solutions for clients including customer acquisition flows, product walkthroughs (animation/video), immersive experiences, etc.
    • Advised clients on strategy and copy for B2B sales teams, email marketing, international advertisements for print and online, and tradeshow booth creation facilitating clients’ customer engagement goals and driving strategic relationships
    • Created custom dashboards showing daily, weekly, and monthly performance analysis
    • Prior to promotion as Senior Director, oversaw small business growth initiatives for clients with revenues of $500K-$2M which primarily involved scaling email and SEO

    Projects included: custom app development, learning management system, knowledgebase directory, sales sheets, in-person sales experiences (tradeshow booths), logo design, explainer videos, animated explainers, webinars, website redesign, app development, revenue projections/forecasting, media buying, customer acquisition/retention efforts, and other marketing projects.

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  • Growth Consultant | Various

    As I embarked on a new educational journey, I worked as a consultant to better accommodate my school schedule. It was during this time that I consulted with DTC startups Nuts.com, Touch of Modern; and Stanford University’s Graduate School of Business.

    • Developed CRM strategy for Executive Education programs, Customer Retention, and New Customer Acquisition
    • Provided data-informed email marketing and in-app communications opportunities through creative strategy
    • Built aggregated dashboards to track campaign and revenue performance
    • Optimized existing landing pages for lead growth and set up email verification on all forms
    • Provided design, copywriting, and development on template system for all communications
    • Managed nearly 1 billion monthly sends
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  • Grammarly | Email Marketing Manager

    Grammarly is the internet’s favorite spelling and grammar checker. I joined as the Email Marketing Manager responsible for sending nearly 1 billion emails per month. While on the team, my role was directly responsible for the following:

    • Developed and managed email marketing calendar including promotions, lifecycle, and customer experience
    • Performed weekly/daily analysis of email campaigns to measure performance and find opportunities to optimize
    • Wrote original, highly engaging copy; project manage design and advanced coding requirements
    • Created compelling, personalized content for email that helped contribute to a subscriber base increase of over 30%
    • Utilized creative copywriting skills to drive user engagement and promote product adoption
    • Co-created the award-winning “Your Year with Grammarly” email which utilized live, aggregated data points to showcase user activity with the product
    • Emails have been featured on Really Good Emails, Vero, and Salesforce Marketing Cloud blogs

    EXAMPLES OF WORK

    How Grammarly Built an Email Product Users Love – Vero

    Your Week With Grammarly, Activity Badge Emails, Year in Review – ReallyGoodEmails

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  • EAT24 | Assistant Marketing Manager

    EAT24 was an online ordering and food delivery app that served over 20,000 restaurants in over 1,500 cities nationwide. It was acquired by Yelp in 2015. In my role, I was directly responsible for feeding hungry people across all digital channels including email, social & paid search by:

    • Developing, co-writing and deploying weekly email to over 1M customers that maintained a 90% open rate and over 40% conversion rate
    • Establishing QA process for email and YouTube content
    • Optimizing marketing strategy and messaging for CRM, SEM, and display platforms utilizing AdWords, iAd, Yahoo, and Advertising.com platforms
    • Writing compelling and engaging copy for social media for 100K+ social community including Twitter, YouTube, Instagram, Tumblr
    • Executing, optimizing, and analyzing acquisition campaigns focused on new signups, retention, and revenue
    • Using in-app and site data analysis to set and measure KPI’s
    • Contributing to creative for Super Bowl commercial and viral content

    EXAMPLES OF WORK

    2015 Super Bowl Commercial

    EAT24 Breaks Up with Facebook-CNN

    EAT24 Advertises on Porn Sites-Business Insider (*note, this campaign started before I joined the company but my role assisted on managing ads on PornHub)

    Eat24 got people to watch ads by telling them not to-Digiday

    Hollaback: Eat24 takes email marketing to the next level-Digiday

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