As I embarked on a new educational journey, I worked as a consultant to better accommodate my school schedule. It was during this time that I consulted with DTC startups Nuts.com, Touch of Modern; and Stanford University’s Graduate School of Business.
- Developed CRM strategy for Executive Education programs, Customer Retention, and New Customer Acquisition
- Provided data-informed email marketing and in-app communications opportunities through creative strategy
- Built aggregated dashboards to track campaign and revenue performance
- Optimized existing landing pages for lead growth and set up email verification on all forms
- Provided design, copywriting, and development on template system for all communications
- Managed nearly 1 billion monthly sends
