EAT24 was an online ordering and food delivery app that served over 20,000 restaurants in over 1,500 cities nationwide. It was acquired by Yelp in 2015. In my role, I was directly responsible for feeding hungry people across all digital channels including email, social & paid search by:
- Developing, co-writing and deploying weekly email to over 1M customers that maintained a 90% open rate and over 40% conversion rate
- Establishing QA process for email and YouTube content
- Optimizing marketing strategy and messaging for CRM, SEM, and display platforms utilizing AdWords, iAd, Yahoo, and Advertising.com platforms
- Writing compelling and engaging copy for social media for 100K+ social community including Twitter, YouTube, Instagram, Tumblr
- Executing, optimizing, and analyzing acquisition campaigns focused on new signups, retention, and revenue
- Using in-app and site data analysis to set and measure KPI’s
- Contributing to creative for Super Bowl commercial and viral content
EXAMPLES OF WORK
EAT24 Breaks Up with Facebook-CNN
EAT24 Advertises on Porn Sites-Business Insider (*note, this campaign started before I joined the company but my role assisted on managing ads on PornHub)
Eat24 got people to watch ads by telling them not to-Digiday
Hollaback: Eat24 takes email marketing to the next level-Digiday
