Initially joined Regalix to assist with their small business division and was promoted to Business Development Lead and, eventually, Senior Director of internal creative services. Primary clients included: VMware, Dell, and PureStorage.
- Managed internal creative team of 20 across three offices (Palo Alto, CA; Warsaw, POL; Bangalore, IND)
- Oversaw development of custom tech solutions for clients including customer acquisition flows, product walkthroughs (animation/video), immersive experiences, etc.
- Advised clients on strategy and copy for B2B sales teams, email marketing, international advertisements for print and online, and tradeshow booth creation facilitating clients’ customer engagement goals and driving strategic relationships
- Created custom dashboards showing daily, weekly, and monthly performance analysis
- Prior to promotion as Senior Director, oversaw small business growth initiatives for clients with revenues of $500K-$2M which primarily involved scaling email and SEO
Projects included: custom app development, learning management system, knowledgebase directory, sales sheets, in-person sales experiences (tradeshow booths), logo design, explainer videos, animated explainers, webinars, website redesign, app development, revenue projections/forecasting, media buying, customer acquisition/retention efforts, and other marketing projects.
