Ipsy is a beauty subscription site co-founded by Michelle Phan, one of the first beauty YouTubers. As a contractor, I assisted with marketing research and general support for the inaugural Generation Beauty—a conference for beauty enthusiasts.
- Enhanced brand communication by crafting targeted copy for various channels
- Created FAQ for customer support portals, emails, and social media
- Completed market analysis on North American beauty trends and influencer outreach
- Established rapport with high volume beauty bloggers/vloggers to increase brand reach
- Compiled pre/post-conference launch decks and marketing data reports for event sponsors
- Wrote copy for press materials surrounding the event and general content creation