HADIYAH DACHÉ

Marketing Executive, Creative Business Strategist, Health & Wellness Influencer

v.1

Tag: Experience

  • Grammarly | Email Marketing Manager

    Grammarly is the internet’s favorite spelling and grammar checker. I joined as the Email Marketing Manager responsible for sending nearly 1 billion emails per month. While on the team, my role was directly responsible for the following:

    • Developed and managed email marketing calendar including promotions, lifecycle, and customer experience
    • Performed weekly/daily analysis of email campaigns to measure performance and find opportunities to optimize
    • Wrote original, highly engaging copy; project manage design and advanced coding requirements
    • Created compelling, personalized content for email that helped contribute to a subscriber base increase of over 30%
    • Utilized creative copywriting skills to drive user engagement and promote product adoption
    • Co-created the award-winning “Your Year with Grammarly” email which utilized live, aggregated data points to showcase user activity with the product
    • Emails have been featured on Really Good Emails, Vero, and Salesforce Marketing Cloud blogs

    EXAMPLES OF WORK

    How Grammarly Built an Email Product Users Love – Vero

    Your Week With Grammarly, Activity Badge Emails, Year in Review – ReallyGoodEmails

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  • EAT24 | Assistant Marketing Manager

    EAT24 was an online ordering and food delivery app that served over 20,000 restaurants in over 1,500 cities nationwide. It was acquired by Yelp in 2015. In my role, I was directly responsible for feeding hungry people across all digital channels including email, social & paid search by:

    • Developing, co-writing and deploying weekly email to over 1M customers that maintained a 90% open rate and over 40% conversion rate
    • Establishing QA process for email and YouTube content
    • Optimizing marketing strategy and messaging for CRM, SEM, and display platforms utilizing AdWords, iAd, Yahoo, and Advertising.com platforms
    • Writing compelling and engaging copy for social media for 100K+ social community including Twitter, YouTube, Instagram, Tumblr
    • Executing, optimizing, and analyzing acquisition campaigns focused on new signups, retention, and revenue
    • Using in-app and site data analysis to set and measure KPI’s
    • Contributing to creative for Super Bowl commercial and viral content

    EXAMPLES OF WORK

    2015 Super Bowl Commercial

    EAT24 Breaks Up with Facebook-CNN

    EAT24 Advertises on Porn Sites-Business Insider (*note, this campaign started before I joined the company but my role assisted on managing ads on PornHub)

    Eat24 got people to watch ads by telling them not to-Digiday

    Hollaback: Eat24 takes email marketing to the next level-Digiday

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  • Ipsy | Marketing Assistant (Contract)

    Ipsy is a beauty subscription site co-founded by Michelle Phan, one of the first beauty YouTubers. As a contractor, I assisted with marketing research and general support for the inaugural Generation Beauty—a conference for beauty enthusiasts.

    • Enhanced brand communication by crafting targeted copy for various channels
    • Created FAQ for customer support portals, emails, and social media
    • Completed market analysis on North American beauty trends and influencer outreach
    • Established rapport with high volume beauty bloggers/vloggers to increase brand reach 
    • Compiled pre/post-conference launch decks and marketing data reports for event sponsors
    • Wrote copy for press materials surrounding the event and general content creation
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